“What does it mean to have a mobile friendly website?” It’s an important question and one not all business owners understand. Some believe if their website is seen on a smartphone or tablet, then it’s mobile friendly, but that’s not the case.
In order for a website to be mobile friendly, it has to change and adapt to the smaller screen of a smartphone. Pictures and font sizes need to change and be readable. This can be done either through a responsive website design that changes the existing website or through a separate website created just for mobile devices.
If a customer has to zoom in to read text or if pictures are off the screen, then they’ll have a hard time navigating your website. Instead, they’ll look up someone else who has a mobile friendly website. In these days of instant gratification, a website that isn’t mobile optimized puts your business at a serious disadvantage.
Time is money and customers don’t want to spend it fruitlessly searching an antiquated website. With 60 percent of all online searches coming from mobile, websites need to be user friendly and easy to navigate.
While it’s important to have a mobile friendly site for your customers, it’s also important for ranking on search engines. Recently, Google made mobile friendliness a major aspect of ranking for mobile searches. You may rank number one on desktop search results, but nowhere to be seen on mobile search results. If your site is mobile friendly, then it will get a boost above those that aren’t.
If you want to find out if your site is mobile friendly, then visit this Google Tool. If your website gets a bad grade for mobile friendliness, then call us and let us strengthen you online presence.