How many times do you look something up online? Maybe you’re thinking about where to eat this weekend or an interesting gift for your significant other? People use tablets, desktops and phones to find information, but the one thing people don’t use anymore is a phone book. Are you coming up on Google for local searches? When was the last time you checked?
Search Engine Optimization is tailoring your website to get noticed by search engines. Without it, you could be two or three pages into search rankings while your competitors sit at number 1. With SEO, you can get the traffic. You can get the rankings. You can get the customers.
What Search Engines Want
Google is a business and the people that use it are its customers. It wants its customers to be happy and that comes from getting them the information they need. There are millions of websites floating around the Internet and Google only wants the most relevant for its customers. There are ways to increase your site’s relevancy through search engine optimization techniques.
Local Search Vs. National Search
Are you looking for mainly local traffic from here in the Illinois Valley or from a more national audience? Your SEO approach can differ dramatically depending on your answer. Local search is laser targeted to the areas you serve. The approach we take involves localizing keywords and making it relevant to the area. A national search focus is focused more on your products and services over location. Is your site optimized for local search?
A keyword is the phrase people use to search for information on search engines. There was a time when a website could just shove keywords on their site and Google would rank them high. Those days are gone. Good SEO requires in-depth keyword research to determine what people are typing in to get to your site and potential keywords that should be incorporated that you’re not using. We can create a list of keywords to track and see how your rankings change from month to month.
On Page and Back End SEO
The content on your page is the heart and soul of your SEO. Google searches sites by looking at the code and finding words and phrases that are relevant to the searches. If the site contains relevant information to Google’s customers and provides it clearly and concisely, then that site will be ranked higher than others. There are many factors Google takes into account when determining relevancy from backlinks to fresh content.
Google scours your page looking at everything including product descriptions, category pages, blog posts and so much more. We make sure the content on your page is the best it can be.
Perhaps the most vital aspect of Search Engine Optimization is the analysis portion. Our SEO team is certified in Google Analytics and can examine the traffic to your site and how our efforts impact it from month to month. We can identify what’s working and what isn’t.
If you’re interested in growing your traffic locally, nationally or both, then SEO is right for you. Contact us today to find out how we can make your search rankings soar to the top.