I am sure you have heard about the new Facebook algorithm changes being released this month. If you have a business page, here are the quick points you need to know!
- Family First – Friends and family will begin to show up towards the top on the news feed, ahead of acquaintances that the user rarely interacts with.
- Quality Content – Facebook will now increase views to those accounts that interact with their customers, and provide higher quality content on their page.
- Live Videos – Float to the top, and will also be shown to more “qualified” audiences. Example: sports fan will be shown more Live sporting events rather than the pre-recorded and posted game replays.
How does this affect me and what can I do?
By consistently posting authentic, engaging content, you can increase your business page audience. Businesses need to post content that encourages discussion and engagement. “Engagement Baiting” used to manipulate the rating on user’s newsfeed’s, is no longer effective because now the page will be rated on the comments and the level of discussion involved in that post. Previously, a new page could post an alarming title that would bait potential audience members to click the link and follow the story to that page’s website. Now they will be ranked not on the title, but the level of engagement and interaction being shown in the comments by audience members.
My approach with potential clients of ours, is that if they have a professional management service, we can provide the engaging content and the consistency that is needed in order for their page to be shown to a broader audience, and shown to that audience above the competition and national retailers. Most small business owners not only do not have time for creating the engaging content, they also typically don’t have the time to interact with their audience.
Now is more important than ever to post consistently and with gain user engagement to be sure your posts are being seen. I would love to explain in more details or help your business take the leap and grow your Facebook audience. Call me 815-579-6004 to setup a consultation today!