It’s better to be a big fish in a small pond versus a small fish in a big pond. In today’s digitally driven economy, small and medium sized companies are trying to win without going all in when launching or changing their presence on the web.
So how much competition is out there? Well, according to Royal Pingdom, a global Internet tracking and statistics company, there are more than 234 million unique websites. A vast majority of the websites are average at best and don’t contain relevant content.
There are several important features that are necessary to have a successful website. The below tips will help you attract the right customer base and encourage them to surf your site and buy:
- The Design. Your website is a digital reflection of your business on the World Wide Web. You need to make sure it is fresh and professional to create the correct customer experience.
- Message and Branding. The end goal of a website is to get your brand and message to a broad audience of customers, businesses and employees.
- Search Engine Optimization (SEO). Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. Search Engine Optimization works to build your ranking in a web search, which improves the volume and quality of traffic to your website.
Searching for a company to properly market your business with web design, marketing and branding can be a challenge, but we’re here for you. 815life Digital Services www.815lifedigital.com combines Miller Group Media’s 70 plus years of marketing and media experience in local newspaper, radio, and online with All Web Promotions 16 years of Web design and social media experience. Together, 815life delivers unrivaled expertise to help you promote your business in today’s world.